Facebook tips for physios

How to increase your Facebook engagement

The worldwide obsession with Facebook hasn't abated - check out these facts…

• 1.23 billion people log onto Facebook daily!
• Worldwide, there are more than 1.86 billion monthly active Facebook users!
• Five new profiles are created every second!

Facebook is a great way to engage quickly and easily with key sections of your market. On the downside, it can often be hard to get traction with your audience. This is often made harder by regular changes to Facebook's algorithm which determines what is shown in people's news feeds.

While it can be tempting to put Facebook in the too hard basket if you don't see a tangible return, Facebook does allow you to target people - your clients, key demographics and groups - in an affordable way. It also gives you the ability to share lots of different content. In the allied health space, it also provides us with a platform to educate people - developing and nurturing this good will goes a long way to building loyalty with your clients.

Top tips to increase your engagement on Facebook

1. Imagine your audience as you are preparing and sharing content. If you were them, what would you like to read about, how would you like to be spoken to?

2. Share content that is relevant and personal

3. Ask questions

4. Broaden the type of content shared to keep it interesting.

5. Check your Facebook page's Insights to see what posts have received the most engagement - and share similar content.

6. Reply to people who comment and message.

7. Include a call to action. Asking people to share or like a post can be useful in boosting engagement.

8. Share your videos directly on Facebook using the in-platform video function.

9. When boosting or sponsoring your content, target the appropriate audience. The more targeted your approach, the greater likelihood of engagement and decreasing your costs.

10. Schedule your content to save time and ensure consistency. You can use Facebook’s scheduling tool or a program like Hootsuite or Buffer to plan your posts